About Us

Fidget Toy Store was born in 2026, a family run business by Sam and Helena from our home in Sheffield. These simple toys have had a profound impact on myself and other people's lives, creating a natural connection between physical movement and mental focus, giving restless energy somewhere to go and making it easier to stay engaged, calm, and productive.

Our products are thoroughly tested by adults and children and we actively collect feedback via email surveys to ensure our range continues to work for real people. Our range is designed to suit all needs, whether you are neurodivergent, a parent buying for a child, someone who prefers subtle, non-attention-drawing tools, or simply looking for calmer hands. If you are unsure what might work best, you can reach out using our support form and we will be happy to make bespoke recommendations.

Around 30% of our range is produced using 3D printing, allowing us to manufacture products in smaller batches with greater control over quality and design. This approach helps us reduce unnecessary waste, avoid overproduction, and only create what is needed. 3D printing allows us to use materials more efficiently than traditional manufacturing, as products are built layer by layer with little excess, lowering material waste, reducing energy consumption and avoiding reliance on carbon heavy supply chains..